Businesses replacing phone calls with video meeting platforms

Businesses replacing phone calls with video meeting platforms

Organizations are dropping their audio conferencing services in favor of video meeting platforms as they consolidate overlapping features and seek integrated communications.

The modern workplace, especially during the pandemic, is increasingly built around collaboration tools, such as meeting applications that integrate voice, video conferencing and screen sharing. More than 91% of organizations are using such apps now, and more than 61% adopted a new meeting app specifically to support working from home, according to Nemertes’ recent “Visual Communications and Collaboration 2020-21 Research Study” of 528 organizations.

As more people realize the value of using video to improve meeting experiences, it stands to reason that the long-awaited age of video — promised since the debut of the AT&T Picturephone at the 1964 World’s Fair — may have finally arrived.

Already, 42% of multiparty meetings within an organization — and 43% of external ones — are held on video meeting platforms instead of audio-only conferencing bridges. By the end of 2021, more than 53% of internal and external calls will take place using a meeting platform rather than a plain old audio conferencing bridge or service.

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