NICE is one of the world’s largest providers of CX technologies, including contact center, workforce optimization, knowledge management, analytics, fraud prevention, and a wide variety of AI-powered applications. NICE is highly regarded for its branding, product marketing, and even design. Einat Weiss is the Chief Marketing Officer who oversees all of this. Einat has been with NICE for more than 15 years, the past 5 as CMO. In this episode, Einat shares her thoughts on being an executive at NICE, how she has excelled in a demanding environment, her secrets to success in marketing, and advice to those who want to be in her role someday.
We are nearing the end of earnings season with calendar first quarter 2023 results wrapping up. For the larger pure-play UCaaS and CCaaS providers, calendar 2023 has started out with…
I’ve always noted a disconnect between what’s presented at conferences or written in blogs — and what customer experience (CX) leaders tell me as we advise them or as they participate in research interviews about contact center architecture.
Companies are increasingly adopting and spending on self-service and conversational artificial intelligence to improve Customer Experience (CX). Artificial intelligence (AI) and machine learning (ML) bolster self-service, with data and automation working hand in hand with them.
In an industry with high turnover, contact center leaders must engage with their agents. Workforce optimization tools can help improve employee satisfaction and productivity.
Smart self-service is core to NICE’s vision of CX interaction fluency. With CCaaS in such high demand today, it’s hard to imagine the term disappearing from our communications lexicon. But…
Customer self-service best practices, such as the use of virtual assistants and omnichannel access, can reduce contact center wait times and enhance overall CX. When organizations empower customers to help…
Research proves the business benefits of centralized management of Voice, Video and Network Performance across hybrid workforces.
With inflation hitting an all-time high, interest rates rising, food and gas prices soaring, and continued supply chain disruptions, many executives are taking a hard look at cutting costs and improving bottom-line efficiencies ahead of the recession they fear is coming. That’s all well and good, but no company should put a stranglehold on customer experience (CX) technology budgets.
Now, as always, your company needs to deliver exceptional customer service for competitive advantage—and that requires smart use of technology. In fact, successfully investing in technologies that transform the customer and agent experience nets significant gains, including revenue growth, cost reductions, and efficiency improvements that may very well counterbalance any hits from today’s economic crunch.
Metrigy’s Customer Experience Transformation 2022 global research study shows that:
What does “digital” customer experience even mean anymore? At a recent meeting with a chief marketing officer (CMO) of a customer experience (CX) analytics company, he presented a slide about…
Loyalty programs can help organizations retain their most valuable customers with special offers. Additionally, they can gather useful marketing data, increase referrals and more.