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Today, there are countless apps used to communicate across companies. IT departments are taking two approaches to organize the teams responsible for collaboration deployments.

The collaboration landscape has undergone profound changes in the last several years. Gone are the days when most employees worked together in the same physical office, using a limited set of applications. Organizations must now ensure employees can use a wide variety of tools, including messaging, video and content creation apps, to collaborate with each other as well as with partners and customers, regardless of location.

Applications are changing as well. Today, companies can purchase, from a variety of vendors, suites that combine multiple collaboration capabilities into a single user interface rather than deploy standalone applications.

At the same time, new challenges continue to arise with the need to secure and achieve compliance for an ever-growing array of apps, and AI-driven features. Enabling effective cross-company collaboration to support supply chains and other multi-company activities is another factor to consider. At the end of the day, investments in collaboration must deliver demonstrable business value in terms of productivity improvements, cost savings and opportunities to increase revenue.

These trends require a reassessment of collaboration management strategies. Many still have siloed approaches to managing collaboration applications and services. Metrigy’s “Workplace Collaboration: 2023-24” global study of 440 organizations found that just about 56% of participants had converged their collaboration teams into a single group with shared responsibility for architecture and operations of all collaboration applications.

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