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Has customer service gotten worse? Customers and businesses disagree on the answer to that question.

As many organizations begin to increase their spending on CX and AI, customer service leaders must invest in improvements for customer service.

The trouble is that CX leaders may not align their technology strategies with customers’ expectations, according to Metrigy’s “Customer Experience Optimization 2024-25 — Consumer Views” research study of 502 U.S. consumers. These customer service gaps were a major topic at this year’s Enterprise Connect conference in Orlando, Fla.

Has customer service gotten worse?

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Robin Gareiss

Robin Gareiss is CEO and Principal Analyst at Metrigy, where she oversees research product development, conducts primary research, and advises leading enterprises, vendors, and carriers focusing on customer experience and engagement, digital transformation, and contact center.