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As vendors make their platforms more feature-rich, enterprises must determine a strategy for obtaining and utilizing them successfully. Here are five tips.

It’s not just meetings that have moved online over the last year and a half. According to Metrigy research conducted earlier this year, more than 90% of companies now conduct some form of virtual event, whether that be a one-hour webinar or a multisession, multiday conference. The number of virtual events will likely remain steady, or even slightly grow as we head into the end of 2021 and into 2022.

Virtual events allow organizations to engage with employees, customers, and prospects, regardless of location, to foster engagement, convey information, establish communities, and drive sales. Examples range from executive briefings to customer meetings, customer and employee training, and product demos.

In the last six months or so, the vendor community has responded to growing interest in virtual events by rapidly expanding capabilities of webinar platforms either natively or via acquisition. Examples include:

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