NICE is one of the world’s largest providers of CX technologies, including contact center, workforce optimization, knowledge management, analytics, fraud prevention, and a wide variety of AI-powered applications. NICE is highly regarded for its branding, product marketing, and even design. Einat Weiss is the Chief Marketing Officer who oversees all of this. Einat has been with NICE for more than 15 years, the past 5 as CMO. In this episode, Einat shares her thoughts on being an executive at NICE, how she has excelled in a demanding environment, her secrets to success in marketing, and advice to those who want to be in her role someday.