2024 Customer Experience MetriStar – Visual Engagement Applications

Published on: April 9, 2024

Author: Robin Gareiss, CEO and Principal Analyst
Five providers earned the Metrigy MetriStar Top Provider Award for Visual Engagement Applications. The MetriStar Award’s value is that it is based on both customer ratings and quantitative metrics correlating the use of providers’ services with measurable business success.

Product Category

Visual Engagement Applications: Visual engagement applications include video conferencing (one-way, 1:1, and 1-to-many), screen-sharing, and co-browsing. Customer service and sales professionals use these applications to engage in visual conversations with customers—enabling either side to share information, show a product, or simply see each other. Examples include reviewing product options on a screen, troubleshooting a customer app, advising clients face-to-face on sensitive issues, or viewing an actual product issue via video. Visual engagement is available from providers with dedicated CX applications as well as from video meeting vendors whose applications customers use to improve CX.

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