What’s the news?
On Sept. 9, 2026, Microsoft launched Dynamics 365 Activate in public preview to speed enterprise migrations from Salesforce CRM to Dynamics 365, with support for enterprise resource planning coming later in the year. The AI-powered tool scans legacy Salesforce environments—analyzing data models, business workflows, custom entities, and system dependencies—to determine what needs to move, where problems might crop up, and how to prepare for the transition to eliminate technical debt rather than recreating historical complexity.
Dynamics 365 Activate will support three implementation paths:
- Start new – Creates solutions for new business models and operational requirements
- Move from a known source – Uses AI to analyze legacy data, customizations, and dependencies before migrating
- Grow what exists – Extends current Dynamics 365 environments into new regions or business units without repeating discovery
Next-generation AI platforms in CX won’t compete on model size or speed. Rather, they’ll compete on how much context they can assemble, understand, and act upon in real-time and historically. Contextual AI pulls from multiple data sources and platforms, and it affects everything from workflows to analytics to personalization.
Research and advisory firm Metrigy recently studied business plans for contextual AI. During this session, Metrigy CEO Robin Gareiss will address the measurable benefits companies have uncovered and steps they’re taking to find continuous improvement.
CX Excellence Summit 2026 – 5 Steps to Leverage Contextual AI, the Next Frontier of Successful CX
Presented by: Robin Gareiss, CEO and Principal Analyst, Metrigy
Date and Time: September 22, 2026, 1:00 PM EDT
