Collaboration apps do more than just let employees work together. They also generate a valuable trove of user data that can help companies become more efficient.
Widespread use of collaboration apps has led companies to realize that collecting and analyzing data from them can provide invaluable insight on individual and team behavior. This knowledge, in turn, can help IT leaders make better-informed technology decisions.
The idea of using collaboration app data to better understand employee behavior took root in the global workplace shutdown during the COVID-19 pandemic, as companies sought to understand the effect virtual work left on employee efficiency, productivity and well-being. Today, use of collaboration app data is clearly of interest.
According to Metrigy’s “Employee Experience: 2023-24” global study, nearly 53% of 499 survey respondents said they are currently using or planning to use collaboration behavior data for a wide variety of purposes.
The top uses for gathering collaboration data include the following:
- Examine depersonalized data to determine how teams work.
- Enable HR and other business leaders to understand the behavior of best-performing teams.
- Help underperforming teams improve their effectiveness.
- Understand how employees are using collaboration technology.
- Evaluate ROI, and assess key performance metrics, such as productivity, retention and satisfaction.
The study also examined the companies already using collaboration behavior data to determine which types of decisions the data is most influencing. Here, 52% of companies in general and 63% of the study’s success group — as determined by improvements in employee satisfaction, productivity and retention — responded that they use the data to guide an understanding of technology device requirements. Additionally, 45% of the companies in general and 56% of the success group use collaboration app data to optimize software licensing costs.
Let’s take a look at some questions that companies might answer with the help of collaboration behavior data.
1. Who should receive a webcam or professional headset as part of the standard IT kit?
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