Metrigy’s MetriRank study evaluates leading CPaaS providers on a fixed set of criteria to assess which are best positioned to succeed in the long term.
October 7, 2025 – Research and advisory firm Metrigy released its CPaaS MetriRank 2025 report, identifying the Top 10 providers leading the market today and best positioned for long-term success. Twilio has earned top ranking again this year, based on market share, financials, market share momentum, product mix, customer sentiment, and customer business success.
“Twilio is number one in market share, strengthened year-over-year due to above-average CPaaS revenue growth, and also holds a top score in product mix and above-average score for customer business success. In combination, these scores keep Twilio secure in the top spot in this year’s CPaaS MetriRank report,” said Diane Myers, senior research director and principal analyst responsible for Metrigy’s MetriRank reports, as well as market share and forecasting.
Metrigy 2025 CPaaS MetriRank Highlights:
- Following Twilio in the rankings are: Sinch, Infobip, Cisco, and Tata Communications
- Rounding out the CPaaS MetriRank leaders are (in alphabetical order): Bandwidth, Bird, LINK Mobility, Route Mobile, and Vonage
- CPaaS providers that did not make the 2025 ranking but are on Metrigy’s watchlist are: 8×8, Gupshup, Plivo, and Tanla.
Metrigy defines CPaaS as a development platform or no-code/low-code solution for communications functions such as click-to-call and SMS messaging for appointment scheduling or notifications. CPaaS includes and relies upon APIs and software development kits to integrate or develop new applications. CPaaS platforms must be highly flexible, capable of scaling to varying transaction volumes that could reach into the millions, or even billions, of interactions while also allowing customized customer engagement. And they must support advanced capabilities, including AI, analytics, and automation.
“AI continues to be a significant focus area for CPaaS providers as they seek to differentiate themselves by capitalizing on the ability to embed advanced capabilities within a single API,” said Beth Schultz, Metrigy’s VP of research and principal CPaaS analyst. “Likewise, support for RCS is a top priority as enterprise businesses seek ways of delivering trusted, branded messages to customers.”
The global market for CPaaS was $14.3 billion in 2024, up 5.3% year-over-year. Metrigy forecasts the market to grow at a 5.9% CAGR from 2024 to 2029, reaching $19.0 billion by 2029. This is down slightly from the $19.7 billion we had forecast earlier in the year—not because of lack of demand, but rather because providers have been getting tougher this year, shedding bad accounts and “right-sizing” revenue. And pricing pressures remain in some areas with competitive options.
The full report, including all of our methodology, scoring, a deep-dive profile on each provider, and much more, is available for purchase. If you are interested in Metrigy’s CPaaS MetriRank study, please reach out to sales@metrigy.com.
