We provide investors with the information they need to make wise investment decisions because we actually know–and can document–what prospective customers need. We provide the following for investors and equity firms:
I’m planning to make multiple investments in a particular market, and I need to understand the dynamics for that market. What sorts of companies and technologies will enterprise organizations be needing in the next 3-5 years?
We provide investors with detailed insight into enterprise trends and dynamics. We’ll augment our existing primary research with interviews and secondary research to distill key themes and investment principles for enterprise technology areas. And we apply our practical know-how and personal experience as enterprise technologists to help clarify the characteristics required by solutions in a particular space.
I’m considering an investment in a particular company. How does it stack up against competitors, and what are its strengths and weaknesses? Is this a reasonable investment? Why or why not?
As former technology users and current technology researchers, we are uniquely positioned to assess the pros and cons of technology companies and their solutions. We conduct a deep dive into a company’s technology, value proposition, and go-to-market strategy. And we position the company against the backdrop of current and anticipated competition, and against our knowledge base of primary research into the drivers and requirements of potential customers.