Customer Experience Optimization 2025-26 – Consumer Views

Published on: December 31, 2025

Authors: Robin Gareiss, CEO and Principal Analyst, Layne Haaksma, Senior Research Analyst In this study, we ask consumers for their perspectives on what the companies they interact with are doing right, and not. More importantly, we'll see how this has changed over the past year. With all the technology investments, do consumers see customer service as improving or not, and why?



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