Metrigy’s MetriRank study evaluates leading CPaaS providers on a fixed set of criteria to assess which are best positioned to succeed in the long term.
December 20, 2023 – Research and advisory firm Metrigy released its CPaaS MetriRank 2023 report, identifying the Top 10 providers leading the market today and best positioned for long-term success. Infobip has earned top ranking, based on market share, financials, market share momentum, product mix, customer sentiment, and customer business success.
“Infobip is the leader in our first CPaaS MetriRank report, number two in market share, and the highest product mix and customer sentiment ratings. With a stronghold in Europe, over the past two years, Infobip has extended its global reach and capabilities through key acquisitions,”
said Diane Myers, principal analyst responsible for Metrigy’s MetriRank reports as well as market sizing and forecasting.
“Although most of the top-tier providers share common capabilities today, leaders stand out for the breadth of their portfolios. AI, in particular, will become a significant factor moving forward as providers continue to seek differentiation, said Beth Schultz, VP of research and principal analyst for Metrigy’s CPaaS research.
Metrigy 2023 CPaaS MetriRank Highlights
- Following Infobip in the rankings are: Cisco, Twilio, Sinch, and Kaleyra
- Rounding out the CPaaS MetriRank leaders are (in alphabetical order): 8×8, Alibaba, Bandwidth, MessageBird, and Vonage
- CPaaS providers that did not make the 2023 ranking but are on Metrigy’s watchlist are: Gushup, Plivo, and Syniverse
Metrigy defines CPaaS as a development platform or low/no-code solution for communications functions such as click-to-call and SMS messaging for appointment scheduling or notifications. CPaaS platforms must be highly flexible, capable of scaling to varying transaction volumes that could reach into the millions, or even billions, of interactions while also allowing customized customer engagement.
The global market for CPaaS was $9.2 billion in 2022, up 28% year-over-year. Metrigy forecasts the market to grow at a 12% CAGR from 2022 to 2027, reaching $16.1 billion by 2027. The CPaaS market is highly competitive, with providers of varying sizes, capabilities, and reach—some are global, and others are regional. Some providers are large and have broad portfolios, and others are smaller, with niche offerings.
The full report, including all of our methodology, scoring, a deep-dive profile on each provider, and much more, is available for purchase. If you are interested in Metrigy’s CPaaS MetriRank study, please reach out to Layne Haaksma, layne.haaksma@metrigy.com.
