Integrating AI technologies into customer experience workflows can cut costs. But focusing solely on cost reduction misses opportunities to accelerate revenue.

For many business leaders, cost cutting is the key value of AI for customer experience (CX) transformations. But the most successful companies are not deploying AI simply to cut costs. Instead, they are adopting clear economic models that align AI investments with measurable business success metrics — ranging from revenue growth to improved employee retention.Based on Metrigy’s research from multiple reports, five economic models are emerging as the primary ways organizations generate value from AI in CX.

  1. Cost efficiency.
  2. Revenue acceleration.
  3. Risk mitigation.
  4. CX improvement.
  5. Employee stability.

Underscoring these models is access to interaction analytics data, which provides the insights to know whether the models are working as intended. Understanding these models and backing them with interaction data helps organizations build stronger business cases for AI investments and ensures they track the right metrics to measure success.

5 economic models for AI in CX

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Robin Gareiss

Robin Gareiss is CEO and Principal Analyst at Metrigy, where she oversees research product development, conducts primary research, and advises leading enterprises, vendors, and carriers focusing on customer experience and engagement, digital transformation, and contact center.