Artificial Intelligence (AI) is seemingly everywhere. From powering our smart devices to streamlining business operations, AI’s presence is undeniable. But as companies rapidly adopt AI solutions, a crucial question arises: How do consumers really feel about it?
That’s precisely what Metrigy’s newest AI for Business Success – A Consumer’s Perspective annual research study sets out to uncover. This isn’t just another tech report; it’s a deep dive into what we – the everyday users – really think and feel about AI, whether we’re using it at work, in school, or dealing with companies.
For too long, the conversation around AI adoption has focused on the enterprise side: what companies can do with AI, the efficiencies they can gain, and the innovations they can achieve. But what about the people on the receiving end? This new Metrigy study highlights critical gaps and misalignments between what businesses excitement to adopt AI solutions and what consumers may or may not want.
What will you learn from this essential research?
- Consumer Familiarity with AI: How well do everyday people truly understand AI? Are they recognizing its presence, or is it working silently in the background? This section sheds light on the general awareness level of AI among consumers.
- Experiences Using AI in Interactions with Companies: From AI-powered chatbots to personalized recommendations, companies are increasingly using AI to engage with customers. How do consumers feel about these interactions? Do they find them helpful, frustrating, or somewhere in between? Are their expectations being met?
- Experiences Using AI in Their Workplace or Education: With AI growing in many of our lives, many of us are now interacting with AI tools in our jobs or studies. This research explores those firsthand experiences: Is AI making work easier? More efficient? Or is it adding complexity?
- Concerns and Trust Levels with AI: Data privacy, ethical considerations, and job displacement fears are all primary concerns consumers have about AI. How does this impact their trust in AI-powered solutions and the companies that use them?
Understanding the consumer perspective is no longer a luxury; it’s a necessity for any business looking to successfully integrate AI. By uncovering these insights, Metrigy provides guidance for companies to refine their AI strategies, build greater trust, and deliver experiences that truly resonate with their customers and employees.
Don’t just implement AI; implement it wisely, with the consumer in mind.
