Customer experience trends like generative AI, proactive outreach and agent assist can all help organizations ensure they can attract and keep customers.
The customer journey is evolving rapidly, driven by advancements in technology and heightened expectations for seamless, personalized experiences.
Savvy CX leaders use technology to revamp operational processes to help address company problems or opportunities. In its “Customer Experience Optimization 2024-25” global study of 544 companies, Metrigy identified technology trends that will shape customer experience. From harnessing generative AI (GenAI) to integrating augmented reality, explore seven transformative trends to evaluate during strategic planning.
1. Voice of the customer using AI insights
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