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Ease of use is the top decision factor, but app integration, dashboards, AI capabilities, and other criteria come into play as well, according to Metrigy research.

Connected workspaces optimized for collaborative work offer their customers a lot of benefits: streamlined workflows, productivity boosts and improved teamwork. These benefits have stoked business interest; in turn, that’s incentivized different kinds of cloud-based application providers to reframe their products to meet that interest.

For enterprise buyers, that means plentiful options for enabling connected workspaces. These include:

  • Pure-play hub/team workspace apps from providers such as ClickUp, Coda, and Notion
  • Task/project management platforms from providers such as Airtable, Asana, Smartsheet, Wrike, and Zoho
  • Communications/collaboration platforms from providers such as Microsoft, Slack, and Zoom
  • Productivity suites from providers such as Microsoft and Google
  • Content collaboration/management apps from providers such as Box, Google, Microsoft, and Zoom

However, such diversity of focus and function can make the task of selecting—or standardizing on, as the case might be—the right collaborative workspace platform rather daunting.

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