With fixed-mobile convergence, enterprises might finally have a way to ensure their employees have full access to UC services on their mobile devices.
For years, enterprises have faced a problem with their business phone systems: Employees prefer to make calls on their mobile phones. This creates a number of issues, among them:
- Employees sharing their personal phone numbers and using personal devices for business communications, such as texting.
- Lack of integration between personal calling and messaging with CRM systems.
- No compliance controls, which can put regulated companies at risk of fine or legal action.
- Inability to display a company name as the source of the mobile call.
Up until recently, unified communications (UC) providers attempted to extend their services to mobile devices by offering a variety of features, including call forwarding of business calls to mobile devices or provisioning of mobile apps to company-owned or personal mobile phones.
These apps are typically optimized for mobile devices but provide users with full access to calling, messaging and even video meeting features. But, for many users, having to open a mobile UC app to place a call is a bridge too far. Instead, individuals find it easier to simply place a call using the native calling app on their mobile devices, creating the concerns listed above. A 2020 Metrigy study of 525 companies, for example, reflected how few employees used mobile UC apps to make calls. Though almost half of companies had deployed mobile apps, fewer than 6% of employees used them for calling.
Erasing the barriers between networks
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