As vendors have rolled out generative AI copilots and virtual assistants, most are doing so by paying an additional license fee to gain access to generative AI features. This additional cost leads IT and business leaders to question the value of generative AI and if sufficient ROI exists to justify the additional licensing cost. Even those with access to free generative AI virtual assistants may incur some costs such as user training and additional management overhead to set appropriate security, compliance, and privacy policies. Thus, the million-dollar (or $30 per month per user) question is “How do I determine ROI on my AI spend?”
DETERMINING ROI
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