From improving employee well-being to making smart technology decisions, collaboration behavior insights can help make a difference.
Team chat and video meeting apps bring lots of value to companies beyond the expected “facilitate collaboration.” They improve productivity, boost engagement, and, increasingly, those applications helping companies implement change based on an understanding of employee behavior.
In Metrigy’s “Employee Experience & Workplace Engagement: 2022-23” global research study, 41.7% of the 250 participating companies named understanding employee behavior as a value gained from their collaboration apps. The percentage is even higher, at 55.2%, among the study’s success group, as determined by those companies achieving above-average revenue growth, cost reductions, employee satisfaction improvements, and greater retention based on their use of employee experience technology.
Using Collaboration Behavior Insights to Drive Change
With these data points in mind, I asked collaboration app and management company experts that participated in an Enterprise Connect 2023 panel on collaboration and employee experience to share examples of how their customers have affected positive change or supported strategic decisions based on collaboration behavior insights. From collaboration apps, companies can gather data on areas that include:
- who is collaborating with whom, and how often
- how much time employees spend contributing to rather than just listening in on meetings
- frequency of meeting features and functions such as chat, camera usage, mute on/off, and virtual backgrounds
- average meeting duration
- number of scheduled versus ad-hoc meetings, and so on
When provided to employees on an individualized basis, insights such as these can help guide self-improvement. When provided in aggregate to IT, HR, and team leaders, they can help guide decision making on technology, processes, policies, and more.
Here are some examples of how their customers are using collaboration behavior data.
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