Targeted use cases of augmented/virtual reality (AR/VR) offer potential benefit.
Augmented and virtual reality offers significant promise to transform the way people engage with one another, both for internal collaboration as well as for customers and partners. In the consumer space, AR and VR devices such as Apple Vision Pro, Google Glass, Meta Quest, have gained some measure of market traction, primarily for gaming. But AR and VR’s use within the business community has lagged. This is starting to change.
The last few years have seen the introduction of several business-focused AR and VR offerings including:
- Cisco Webex Hologram: Enable individuals to share images and physical items in three dimensions with remote participants.
- Project Starline: An HP-Google partnership that allows individuals to meet with each other in a 3-D experience without the use of a wearable device.
More recently, at its 2024 WebexOne conference, Cisco launched the ability of its in-room meeting hardware to support spatial Webex meetings on the Apple Vision Pro. This enables Vision Pro users to join meetings in a virtual reality environment and engage with those who are in a traditional conference room.
AR/VR Reality Check
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