Driven by the need to gain control and optimize costs, many companies are looking to standardize on a single connected workspace app for collaborative work management.
As IT professionals have seen time and time again over the years, some applications are just so easy to use and meet team needs so perfectly that widespread adoption of freemium or free versions happens before they even know it. We’ve seen this for team collaboration, video conferencing, and, as I’ll focus in on here, connected workspaces for collaborative work management.
The initial pandemic-driven work-from-home days propelled many teams to adopt connected workspace apps, such as Asana, Notion, or Wrike. With them, they could get their work done as individuals from within one landing place, but also coordinate work as a team. From a connected workspace, they could search and find information needed for their work while also supporting the ability to communicate and collaborate on this work in real-time or asynchronously (often via integration with third-party apps) and allowing them the ability to automate work tasks and processes. These connected workspace apps, by providing capabilities such as task and project management, knowledge management, and content collaboration, went well beyond the communications and collaboration orientation of Microsoft Teams, Slack, or Zoom Meetings, which saw their own skyrocketing adoption during this period (and more recently have been layering in capabilities akin to those offered by connected workspace apps). Metrigy’s “Connected Workspace & Collaborative Work Management: 2024-25” research study with 157 companies headquartered in North America, shows connected workspace tools in use at 58.0% of companies today, with the majority of those (69.2%) having adopted in 2020 if they hadn’t already.
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